Tectonic Theater Project
Tectonic Theater Project is an award-winning company whose plays have been performed around the world. Tectonic Theater Project was founded in 1991 by Moisés Kaufman and Jeffrey LaHoste. Tectonic refers to the art and science of structure and was chosen to emphasize the company’s interest in construction — how things are made, and how they might be made differently. This idea of structure and layering was a big inspiration for the redesign for TTP's logo. Three blocks stack on top of one another as the primary symbol for the new logo.
Brand Identity, Graphic Design